Data services compensate for slowdown in mobile growth in Turkey

The total number of mobile subscriptions in Turkey declined by more than 2 million to 61.5 million in the 12 months to June 2010.  Caused by combination of economic downturn, decline in multi-sim ownership and the introduction of lower termination rates and number portability. 

All 3 Turkish operators have launched lower cost, flat-rate voice and data services which have triggered a 74% surge in usage.   As a result, 3G now accounts for more than 1 in 10 mobile subscriptions in Turkey.

This week, Turkish group Turkcell has reported a 0.8% year-on-year revenues increase in 2010, breaking the TRY9 billion (US$5.62 billion) mark for the first time. Revenues were mainly boosted by the uptake of their data services. However, the different regulatory decisions such as decreasing mobile termination rates in its domestic market had a negative impact on EBIDTA, which decreased by 1% to TRY2.95 billion, bringing the margin down 0.6pp to 32.7%. The group ended the year with 60.4 million subs, a yearly decrease of 3.7%, as a result of fewer customers in Turkey from the decline in multiple-SIM ownership and prepaid cards, and in Ukraine as a result of change in subscriber definition.

Turkish and Eurasian operators will present on their strategies for capitalising on this data potential at Eurasia Com conference in Istanbul next month www.comworldseries.com/eurasia

More on (mobile social) networking in Istanbul

Last week I had the great pleasure of visiting the shiny new Microsoft MEA office in Istanbul, which was the venue for this month's local Mobile Monday meeting. Part of the pleasure was being reminded of the warm hospitality I always experience when meeting telecoms people from Turkey. The pre-meeting drinks, nibbles and chatter session yielded lots of interesting new contacts. Among these were representatives of the country's three mobile operators and owners/directors of a number of value-added services companies. Mobile banking solutions seemed to be quite a well represented area so perhaps this is something set to gain traction in Turkey.

Ostensibly, I was there to speak on behalf of Informa Telecoms & Media, making a presentation on the theme of mobile social networking. This was drawn from a comprehensive report on that subject, an updated second edition of which is currently being prepared. With a 25-minute time slot, I was only able to offer a few of the ideas covered in the report. A number of those present were kind enough to indicate that they had found the presentation helpful. Judge for yourself. Natali Yeşilbahar, the Mobile Monday Istanbul organiser, has made the slides available here. If you want the notes which I used to provide examples and expanded comments, please let me know any time.

Mine was one of two speeches made that evening, the other being offered by Mehmet Arslantunalı, General Manager of Mobilife magazine, a telco sector publication in the local vernacular. Mehmet's presentation was also made in Turkish so I was not able to gain from it. Those of you who do understand that language are invited to have a look at the slides and fill me in on what I missed!

I understand that Microsoft is a new member of the roster of companies that have hosted Mobile Mobile Monday Istanbul meetings. I believe that the privilege usually falls to one or other of the MNOs - Turkcell, Avea or Vodafone. I am pleased that Informa Telecoms & Media will be joining this exalted company in April, at which time we will be providing the meeting facilities and laying on the catering. The venue will be the city's Mövenpick Hotel, which will also be the home of this year's Eurasia Com conference and exhibition - our annual gathering of senior telecoms people not only from Turkey but also from the CIS markets of the Caspian and Central Asian regions (Azerbaijan, Georgia, Kazakhstan, Uzbekistan etc.). Natali was kind enough to allow me drum up further local support for the event.

A number of the meetings which I arranged during the rest of my short stay should have a positive impact on the conference element of the Eurasia Com event. One which is very straightforward is the addition of a further speaker from Turkcell. Given the extensive coverage given to the issue of MVNOs possibly hitting the Turkish market in the near future, I am delighted to welcome Dr. Deniz Tunçalp to the panel of speaker. Deniz is in charge of the market-leading cellco's discussions with prospective MVNOs and as well as outlining his thoughts on barriers and opportunities for potential virtual operators in Turkey, he has offered his assistance with encouraging these companies to attend. It is my understanding that these players will come from an interesting mix of non-telecoms brands.

All in all, another useful and enjoyable trip to Istanbul - but I still haven't found time to do more than scratch the surface in terms of really enjoying the city's countless tourist sights, historical treasures and entertainment. Next time, I hope...

(Mobile social) networking in Istanbul

Greetings from Istanbul. This evening I will be speaking at the January meeting of the local Mobile Monday chapter, sharing just a few of the ideas detailed in our (soon-to-be-updated) report on Mobile Social Networking. The organiser, Natali Yesilbahar (who works with B2B social software platform XING) tells me that services of this kind are not yet a commercial reality here in Turkey and that there is therefore likely to be a good level of interest in my short presentation. I only hope I am able to answer questions and contribute to discussions to the satisfaction of the group attending tonight. I understand this will include managers from this country's three mobile operators (Turkcell, Avea and Vodafone) as well as companies actives in the mobile VAS space, of which there seem to be a good number headquartered hereabouts.

Wearing my marketing hat, I hope that a consequence of attending this evening's meeting will be a locally raised awareness of our Eurasia Com conference and exhibition, which will take place here in Istanbul 31 March & 1 April. Opening with a Keynote Address from Turk Telekom CEO Dr Paul Doany, the event will gather telecoms execs from its host country and many more from the CIS markets of the Caspian and Central Asian regions.

A timely take on mobile social networking

At Informa Telecoms & Media, my task of producing telecoms sector discussion/networking events is made much easier by being able to seek the input of our own industry analysts and by my having a wealth of ITM report products and subscription research services at my fingertips. Prior to joining Informa, I worked for companies who created useful and profitable conferences without the benefit of having such resources in-house. Frankly, this meant I had to beg and borrow information and insights in order to get my job done (I won't admit to stealing). During that time, I found some analysts to be particularly insightful.

One such was Dean Bubley, whose blog is linked from this one. The motto of Dean's mobile sector advisory business is "don't assume" and he asserts that "the technology industry - and its customers and investors - have accepted too readily nebulous, unsubstantiated and unchallenged predictions of self-appointed 'experts' and pundits." Dean's blog entries are written in just this spirit. Most recently, he has turned his attention to mobile social networking.

This was very timely for me, given that I spent a large chunk of yesterday working on a presentation on exactly this subject. This will be delivered on January 15th at the next Mobile Monday Istanbul meeting, at which I was invited to speak by the local organiser, Natali Yeşilbahar. While I am considering quoting Dean's comments to spice things up a little, most of my slides are drawn from the Informa Telecoms & Media 'Mobile Social Networking: Communities and Content on the Move'.

While I am delighted to be sharing some of our thoughts on this area, I was also motivated to travel to Turkey for the meeting by the prospect of being able to drum up local support for our Eurasia Com event, which will take place in the same city 31 March & 1 April. The Eurasia Com speaker panel is drawn from all over the Caspian region and Central Asia, with most of the former Soviet republics well represented. I have a great team in place to ensure that good numbers of delegates from these markets also attend, but I am keen to make sure we do not neglect the matter of marketing the event very actively to telcos in its host country. Hence my keenness to spend some time in Istanbul this month. I am looking forward to this first overseas trip of 2009. I'd better finish my presentation this weekend...

Turkish 3G awards: no surprises

The stalling and wrangling is finally over: the Turkish Government has awarded 3G licenses. The surprises? None.

As confirmed by today's Global Mobile Daily, the three established cellcos, Turkcell, Vodafone and Avea, all bagged licenses, raising between them a total of €822 million (US$1.04 billion) for the state coffers.

Market-leading Turkcell (55.54% of the subscriber base, according to WCIS as of Sep 2008) won the ‘A’ licence with the largest bandwidth block of 40MHz, with a bid of €358 million. Vodafone Turkey (26.56% market share) was awarded a license in the 35MHz spectrum band after paying €250 million, while third-placed operator Avea (17.90% market share) was awarded a 30MHz operating license €214 million. The auction for a fourth bid was cancelled due to a lack of suitable bidders.

The 3G licensing process will not, therefore, introduce any new MNOs onto the Turkish market, as has been the case in one European country. A Romanian 3G licence was awarded to RCS & RDS, a cable MSO and broadband service provider with no previous mobility proposition. Having launched 3G services in December 2007, RCS & RDS has now built a mobile market share of just under 4.5% according to WCIS figures.

If operators do face any new competition for subscribers in the recently-initiated era of MNP in Turkey, this will come in the form of MVNOs, which look set to enter the market at some stage in 2009. Those who track the Turkish market will not be surprised to learn that MNO, MVNE and MVNO strategies are set to be discussed at length at our Istanbul Eurasia Com conference (31 March & 1 April 2009), which will gather delegates from Caspian and Central Asian markets as well as from the host country.